2
Your practice
In your own words, how would you describe what you teach and what makes your approach distinct? (style, lineage, philosophy)
Who are your students, mostly? (beginners or experienced, kids or adults, typical age range)
Is this taught under your own name, or is there a school/practice name you want featured?
3
What you want the site to do
If a visitor did just one thing on your site, what would you want it to be? (book a session, reach out, learn about you)
What would make this site a success for you a year from now?
4
What you offer
What do you offer and roughly what does it cost? (private sessions, group classes, intro offers — a rough picture is fine)
Where do you teach? (a studio, a park, rented space, online, in-home)
How do students book and pay with you today, and what is frustrating about that?
6
What you already have
Do you have photos or video of you teaching, a logo, or any existing writing (a bio, class descriptions, a social profile) we could use?
7
Look & feel
Name one or two websites whose look you like, and a word for why.
What three words should describe the feeling of your site? (for example: grounded, welcoming, traditional, modern)
8
Logistics
Do you already own a domain name, and are you active on any social platforms you want linked?
Is there anything you’re hoping the site will handle, or anything you’re unsure about, that I didn’t ask?
